This project involved creating a stationery brand and brochure for New York City. Inspired by NYC’s dynamic energy and diverse culture, the design blends modern minimalism with whimsical hand drawn elements. I began researching its visual identity followed by creating a brand strategy. The final brand uses a bold and playful font, a dark palette with pops of yellow and light green inspired by taxis and Lady Liberty, and city illustrations. The brochure combines layout and visuals to highlight the city’s vibrancy, making it appealing to tourists and locals.